Despite getting hit hard during the pandemic, the convention center industry has valiantly rebounded; research from Rider Levett Bucknall found that FY2022/23 saw a return to near pre-pandemic levels for both convention center attendance and event numbers.

As the volume of trade shows increases, so too does industry competition. Here are ten of the most essential trade show trends to stay on top of in your convention center — helping to ensure your venue is at the forefront of industry advancement.

1. Convention Center Sustainability
2. Contactless Technology
3. Wearable Technology
4. IoT Booth Design
5. Hybrid Conference Events
6. Trade Show Webcasting
7. Increased In-Person & Cybersecurity
8. A Dedicated Tech Support Team
9. Higher Vendor Attendance
10. High-Capacity WiFi

1) Convention Center Sustainability

A focus on renewable, green technology has enveloped almost every industry, and trade shows are no exception. Sustainability in convention centers comes in many unique forms, including:

• Increased waste management via connected programs — merging intuitive software, real-world action, and other advancements that lower waste.
• Energy-efficient maintenance systems that track how and when essential utilities require routine maintenance and urgent repair.
• Expanded water conservation using integrated sensors within facilities and smart irrigation technology.

Whether using these solutions or others, sustainable technology can help serve as a massive boon to event attendance and guest engagement; Capitol One Research found that 89% of global consumers have changed their shopping habits to be more eco-friendly.

2) Contactless Technology

One key way to lower waste in convention centers is through the adoption of mobile ticketing — a tentpole example of contactless technology in trade shows. Contactless technology includes any sort of software or device that enables trade show activity without making physical contact, from mobile tickets that scan via smart devices to touch-free submission of contact information using tap-enabled kiosks. These solutions provide diverse benefits to trade shows, including reduced waste, lowered chance of illness, and higher-efficiency event operations.

3) Wearable Technology

Contactless solutions require devices to carry information — one such umbrella of devices being wearable technology. Wearable technology offers holistic integration opportunities across diverse convention center experiences. Devices such as smartwatches can become a hub for mobile ticketing and networking, allowing users to share information without so much as taking their phone out of their pockets. Convention centers can also design event apps catered to wearable technology, allowing users to navigate venues and access schedules in an instant.

4) IoT Booth Design

Much like sustainability, the Internet of Things (IoT) has become a dominant buzz-phrase across trades. Convention centers can integrate IoT technology in several ways, including to support aforementioned sustainability solutions. One of the most notable uses of IoT technology in convention centers, however, is interactive booth design. Leveraging IoT, exhibitors can blow away attendees using:

• Real-time social media feeds that allow worldwide engagement from booths.
• Live-streaming display screens that showcase product demonstrations, promotional material, and launches.
• Virtual reality & augmented reality experiences that further engage booth visitors.
• Digital touchpoints that personalize interactions and tailor experiences to specific attendees.

Altogether, IoT booth design creates customizable, immersive experiences that allow brands to make unique, lasting impacts.

5) Hybrid Conference Events

Today’s trade shows can extend their reach beyond the confines of convention center walls. Mixing exciting in-person events with online integration, hybrid conferences allow trade shows to become worldwide events. To enable these events, convention centers have to install hybrid infrastructure including online conference platforms, HD webcasting equipment, and high-capacity internet access. These investments, however, pay dividends; attendees frequently leave hybrid trade shows with connections and perspectives inaccessible via traditional events.

6) Trade Show Webcasting

An essential aspect of many hybrid trade shows, conference webcasting refers to the practice of filming and simultaneously live-streaming conference events. Event organizers can leverage software, cameras, audio equipment, and WiFi networks equipped with the bandwidth for high-quality streaming to transmit speakers, panelists, and demonstrations to hundreds of online viewers at once. Like so many notable trade show trends, webcasting expands the reach of events, maximizing investments in notable speakers.

7) Increased In-Person & Cybersecurity

With staggering rises in mass shootings and increasingly devious methods of cyber-crimes, security is a paramount concern for trade show attendees. In turn, convention centers need to bolster their security for trade shows — both online and in-person. Modern technology provides immense utility in preventing modern security concerns; online-connected surveillance systems can pinpoint active threats at a moment’s notice, while secure, restricted WiFi networks help ensure your network supports only qualified users partaking in safe online activities.

8) A Dedicated Tech Support Team

Just as crucial to implementing cybersecurity protocols is having a team that can support networks if they do get attacked. The most effective modern trade shows leverage responsive, dynamic tech support teams so that when disaster strikes, events can carry on without interruption. While some convention centers opt to hire external cybersecurity teams, many holistic providers of convention center WiFi offer an in-house team with 24/7 support.

9) Higher Vendor Attendance

Ultimately, convention centers install renovations and improvement for one reason — to increase revenue via expanded trade show participation. Higher vendor attendance at trade shows inherently leads to more people attending events, including the vendors themselves and guests attending specifically for those vendors. Increasing vendor attendance, however, is easier said than done; increasing trade show vendor attendance requires essential changes in network architecture to ensure networks can handle vendor bandwidth.

10) High-Capacity WiFi

High-capacity WiFi at convention centers can unlock increased trade show attendance and helps ensure convention centers have the network infrastructure needed to support all trends. Unlike some traditional networks, high-capacity WiFi networks are built to withstand the heavy traffic associated with high-attendance events. Ways that high-capacity WiFi networks can resolve barriers to increased trade show attendance include:

• Resolving a lack of internet connectivity.
• Eliminating slow or unstable WiFi signals.
• Increasing ease of connecting to networks.

Not all WiFi providers can install networks durable enough to bring along these benefits. Choosing a provider with experience designing reliable, high-density WiFi infrastructure for convention centers is essential.

Stay on Top of Trade Show Trends With WiFi from Hospitality Network

Hospitality Network has spearheaded network installation at convention centers across the country — including the innovative installation at the Las Vegas Convention Center. Our team leverages years of hands-on experiences to build networks curated specifically for your venue’s unique quirks. Request a consultation today and learn how our team can reshape what trade shows your convention center is capable of hosting.

The post 10 Essential Trade Show Technology, Industry, & Design Trends appeared first on Hospitality Network.

Sustainability initiatives have become essential factors within business decisions across industries; according to TravelPerk, almost two-thirds of business leaders (61%) said climate change would have a high or very high impact on their business’s strategy and operations over the next three years.

As hubs for networking across all sorts of industries, convention centers should take note and implement sustainability initiatives accordingly. Sustainability, however, encompasses a wide swath of disciplines and solutions. Where do convention centers even begin?

Hospitality Network is here to help. Continue to discover what exactly defines sustainability in convention centers, the solutions trailblazing convention center sustainability, and how network technology powers holistic pieces of IoT sustainability technology.

• What is Sustainability in Convention Centers?
• Sustainability Features in Convention Centers Going Green
  • LEED Certification
    • How IoT Technology Supports LEED Certification
  • Waste Management Programs
    • How IoT Technology Supports Waste Management Programs
  • Energy-Efficient Maintenance
    • How IoT Technology Supports Energy-Efficient Maintenance
  • Minimized Water Usage
    • How IoT Technology Supports Minimized Water Usage
• Hospitality Network Powers Sustainability Solutions In Your Convention Center

What Is Sustainability in Convention Centers?

Generally, sustainability is the pursuit of building a long-term future for the planet without depleting its natural resources. The Environmental Protection Agency, abbreviated to the EPA, defines sustainability as creating and maintaining the conditions under which humans and nature can exist in productive harmony to support present and future generations. Meanwhile, Our Common Future — a groundbreaking report published through the United Nations in 1987 — defines sustainable development as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

Sustainability in convention centers, then, refers to the pursuit of creating convention centers that offer the latest technological advancements while ensuring long-term function and protecting both local & national resources. Convention centers must seek to achieve both internal & external sustainability — ensuring that their facilities remain viable for decades without damaging the greater environment they exist in.

Sustainability Features in Convention Centers Going Green

Using actionable programs and proven solutions, convention centers can bolster sustainability via a variety of means. Here are just a few features convention centers can leverage when going green — from certifications to software.

LEED Certification

Per their website, the LEED (Leadership in Energy and Environmental Design) is the world’s most widely used green building rating system. A voluntary system, LEED standards are ever-evolving, accepted as a global benchmark for sustainable design. As with most commercial buildings, convention centers are eligible for LEED certification. There are four levels of certification:

• Certified (40-49 points)
• Silver (50-59 points)
• Gold (60-79 points)
• Platinum (80+ points)

LEED-certifiers focus on both occupant well-being and sustainable use of resources. Some key solutions LEED-certified convention centers leverage include the installation of renewable energy sources, healthier air quality, and the use of green materials.

How IoT Technology Supports LEED Certification

IoT technology can be essential to achieving LEED certification in the first place. Using real-time tracking and cloud-based metrics implemented within sustainability technology, convention centers can install solutions and gain the data that will help them achieve LEED accreditation. Additionally, we’ll dive into the following technology solutions in even further details.

Waste Management Programs

Convention centers can produce an extremely high level of waste; large convention centers such as the Las Vegas Convention Center bring in upwards of 5 million attendees a year, servicing these attendees with food, water, and toiletries. These attendees produce massive amounts of waste, raising sustainability concerns for both the sheer volume of waste and how convention centers can dispose of said waste without damaging the environment.

How IoT Technology Supports Waste Management Programs

Connected waste management programs offer a modern way for convention centers to lower their waste consumption. Combining intuitive software with real-world action, convention centers can identify where and how they create the most waste, redirecting and minimizing waste streams. Additionally, using exciting pieces of software such as mobile ticketing, convention centers can reduce the amount of physical waste & single use plastics they use while simultaneously streamlining attendee experiences.

Energy-Efficient Maintenance

Just as this high level of attendees produces huge amounts of waste, so too does it spur incredible amounts of maintenance. Between cleaning facilities and repairing any damage left by prior exhibitors, maintaining convention centers is a monumental task, inherently leading to potentially high levels of waste and misused resources. Plus, with so many moving parts, convention center teams may miss essential areas of a center that require repair — potentially leading to faulty utilities that waste resources and money.

How IoT Technology Supports Energy-Efficient Maintenance

Using energy-efficient maintenance practices, convention centers may reduce the cost and waste consumed during the maintenance process. Smart maintenance systems keep track of how & when essential utilities — including HVAC units — require routine maintenance, alongside alerting your team when in need of urgent repair. In turn, faulty utilities can receive repair sooner rather than later, before wasting even more essential resources within your convention center. Combined with use of sustainable, low-water cleaning products, convention centers can access effective cleaning while reducing the creation of unnecessary waste.

Minimized Water Usage

Water shortages have become an unfortunate reality across the United States. Several states and communities — including convention hubs such as Las Vegas and California — are facing notable water conservation restrictions. With both rising water costs and dwindling access to resources, convention centers must adapt to & prioritize sustainable use of water.

Conservation of water comes in diverse shapes & sizes. Simply implementing water bottle refill stations through a venue can both encourage sustainable water use and reduce single use plastics. Depending on location, convention centers can also leverage different types of water-efficient design & landscaping. Drier areas may opt to replace grass with drought-resistant plants, while other convention centers may utilize wastewater recycling from toilets and sinks.

How IoT Technology Supports Minimized Water Usage

Technology too can streamline water management. Smart sensors in restrooms can monitor water for overuse and help pinpoint internal facilities that waste excessive amounts. Meanwhile, premises may leverage smart irrigation technology to monitor factors including weather data & soil moisture to only run sprinklers when plants really need them, for as long as they really need them.

Hospitality Network Powers Sustainability Solutions In Your Convention Center

Convention centers can improve their sustainability in distinct and powerful ways. To push sustainability to the highest level, however, convention centers must also prioritize robust network access. From smart systems to tracking software, IoT sustainability technology often relies on high-speed internet to remain connected and maintain sustainable function. In turn, convention centers need a partner that can design, install, and maintain high-density networks.

Enter Hospitality Network. Our industry-leading connectivity solutions supercharge varied pieces of technology at convention centers across the United States — including comprehensive sustainability programs. As a Cox company, we practice what we preach — following actionable, impact-driven company wide sustainability initiatives across Cox brands. Don’t let a sustainable future wait any longer; request a consultation with Hospitality Network today.

The post Building IoT-Connected, Sustainable Convention Centers appeared first on Hospitality Network.

IoT technology is changing how companies do business, providing immense economic value and streamlining operations. Currently, 57% of North American and European businesses use IoT technology, a figure which will likely increase in the coming years. When it comes to booth designs for trade shows, IoT technology can be the key to driving engagement and profits.

Read on to learn four ways IoT technology can enhance booth designs for trade shows.

• What is IoT Technology?
• 4 Ways to Leverage IoT Technology in Trade Show Booth Design
  • Social Media Integration
  • Live-Streaming Display Screens
  • Integration of Virtual Technologies (VR & AR)
  • Digital Touchpoints to Collect Attendee Information

What is IoT Technology?

Internet of Things (IoT) technology refers to a network of devices that transfer and exchange data between each other using the Internet. IoT devices use software and sensors to gather and distribute information among the network.

Both businesses and private consumers see immense value in IoT technology. Recent data suggests that there are nearly 15 billion unique IoT devices worldwide, a number that is sure to increase in the coming years. IoT technology is in demand due to its ability to streamline operations, facilitate communication, and help improve profit margins. These benefits are especially apparent regarding booth designs for trade shows.

IoT technology is integral to any trade show booth design, as it has the capability to help exhibitors connect with event attendees. There are many potential applications for IoT technology when it comes to modern trade show booth design, but there are several that stand out as particularly effective.

4 Ways to Leverage IoT Technology in Trade Show Booth Design

When considering how the best trade show booth designs use IoT technology, some strategies stand out more than others. Here are four ways trade show exhibitors can use IoT technology to optimize engagement and impact.

1. Social Media Integration

Social media integration is one of the best trade show booth design ideas. Social media integration incorporates popular platforms — such as Facebook, Instagram, and X, among others — into the booth experience, giving exhibitors the power to interact with attendees in real-time. Exhibitors can display live social media feeds and interact with users worldwide, improving overall engagement with the target audience.

Social media integration provides companies with a direct channel to showcase their products or services to a broader audience, as popular social networks increase brand visibility and connect users who can’t attend the trade show in person. Based on instant feedback, brands can adjust their strategies at a moment’s notice. This connectivity enhances the exhibit’s impact and strengthens the company’s online presence and potential customer base.

2. Live-Streaming Display Screens

The best trade show booth designs, without fail, incorporate live-streaming display screens. Live-streaming display screens allow brands to showcase live demonstrations, presentations, promotional material, and even product launches in real time. These screens capture the attention of attendees and contribute to a more immersive booth experience. Best of all, trade show exhibitors can change the content on each screen at a moment’s notice, keeping their display’s messaging relevant and responsive to audience feedback.

Live-streaming display screens also allow companies to reach potential customers beyond the trade show itself. Brands can broadcast their activities to online audiences, maximizing exposure and engagement. In this sense, live-streaming display screens, as a part of a modern trade show booth design, can contribute to a larger marketing strategy.

3. Integration of Virtual Technologies (AR & VR)

Integrating virtual technologies such as Augmented Reality (AR) and Virtual Reality (VR) in booth designs for trade shows is an often overlooked, yet truly effective, method that brands can use to drive engagement and results. AR displays overlay digital information onto a physical environment, enhancing product displays with interactive elements or providing additional information. VR, on the other hand, immerses attendees in a virtual experience using dedicated hardware, enabling them to explore products or environments like hotel rooms in a simulated but highly realistic setting.

These technologies provide a unique way for exhibitors to showcase products or services. Virtual demonstrations, walkthroughs, and simulations draw customers in and facilitate a greater degree of engagement than more conventional methods. However, digital audiences can also engage with virtual demonstrations, expanding the brand’s reach beyond the physical trade show.

4. Digital Touchpoints to Collect Trade Show Attendee Information

Touchpoints are interactive kiosks and mobile devices that allow trade show attendees to provide their contact information, personal preferences, and general interests. Brands can use this crowdsourced data to personalize interactions, recommending relevant content for specific types of customers to improve engagement and impact. It’s a seamless way to provide a more tailored experience for trade show guests.

Companies that use digital touchpoints to collect attendee information can profit as a result. By capturing attendee data through touchpoints, vendors gain more than just the ability to tailor marketing for specific customers. They can provide unique product demonstrations and other forms of personalized content, increasing the likelihood of generating successful leads. Vendors can also use data gathered from touchpoints to conduct post-event follow-ups and surveys, all part of a broader strategy to build lasting customer relationships.

High Speed Internet is Critical for Trade Show Booth Design IoT Integration

Implementing IoT technology for trade show booths can help gather valuable data, engage with your audience, and showcase your products through live streams, social media interaction, and so much more. But IoT technology also demands a lot of bandwidth and security, requiring reliable and high-quality convention center WiFi and smart technology solutions.

Hospitality Network has extensive experience in supporting IoT applications for trade show exhibitors, having installed and managed the WiFi network for the Las Vegas Convention Center, one of the largest and most advanced trade show venues in the world. We can help you design and implement a custom IoT solution that meets your venue’s needs and budget. Take the first step with Hospitality Network and request a consultation today.

The post Interactive Trade Show Booth Designs Fueled by IoT Technology appeared first on Hospitality Network.

Convention centers are steadily growing more connected — from hybrid conference events to full event webcasting, diverse new convention center trends require reliable, high-bandwidth internet solutions.

With such rapidly expanding technology, it’s essential for convention centers to install conference WiFi solutions that can hold up to today’s evolving standards. Unfortunately, convention centers may run into one of several barriers to installation. Here are a few common pain points of conference WiFi, alongside key insights on how Hospitality Network addresses them from Glenn Tudor, our Senior Manager of ACS Sales.

1. Overlapping Signal Traffic & Dropping Coverage

Arguably the largest issue affecting connection for convention centers is overlapping signal traffic. Massive convention centers, such as the Las Vegas Convention Center, are filled with hundreds of exhibitors at a time. A few individual networks in proximity to each other won’t typically cause problems; when hundreds are in proximity, however, networks begin to interfere.

“WiFi operates on a couple of levels of signal,” explains Tudor. “The problem is if you put a couple of wireless routers that are operating on a different SSID within nearby proximity to each other, they do what we call stepping on each other. When you place a hundred of them, they’re competing for your signals going in and out, and you’re dropping WiFi coverage.”

This problem becomes especially accentuated in a convection center space. Unlike users in other spaces that may contain multiple signals at once (such as a shopping mall), convention center exhibitors need to use the internet at an especially high volume.

“During the convention, you only have eight hours to make an impression with people coming to that convention,” explains Tudor. “Everyone’s got their best products on full blast — they need full WiFi, and that is a problem when (networks) are all interfering with each other.”

The Hospitality Network Solution

Unlike other options for convention center internet, Hospitality Network is a facilities-based provider. In Glenn’s own words, “we’re able to balance our networks and we’re able to spread people out enough so that we don’t have as much congestion.”

Tudor further elaborates that “when people come in and where they’re buying a wired connection, we find out, why are they buying it? If they want to set up some WiFi, we can segment the wireless network that we have built and give them a specific SSID on our wireless network so that there’s not a competing wireless network within the building.”

With holistic facilities-based wireless connections, Hospitality Network minimizes instances of overlapping coverage — spreading out signals and reducing instances of dropped coverage for convention center exhibitors and attendees.

2. High Installation Costs & Uncertain Needs

Another issue facing exhibitors is a lack of budget, alongside a lack of understanding of how that budget actually needs to be spent. According to Tudor, “a lot of times, we will have people that do have heavy needs but their budget won’t accommodate that.” Just as often, however, groups don’t realize their needs are far smaller than they expected.

“Most people come in and think that they need way more bandwidth than they actually need,” elaborates Tudor. “They may be doing a presentation [thinking they need] 50 megabytes to stream this and they don’t need that…people are a lot of times surprised that, HD video for example, doesn’t require that much.”

The Hospitality Network Solution

As leading experts in conference center WiFi design, Hospitality Network listens directly to convention centers and exhibitors to pinpoint specific bandwidth needs for a venue or booth. In turn, we make every effort to help keep budgets within a reasonable range, and ensure you’re maximizing your internet investment.

For users that do have heavier duty needs, however, Hospitality Network has flexible high-capacity WiFi solutions to ensure we meet your expectations within your budget. One such option is shared bandwidth.

“We have a shared product where they’re actually sharing bandwidth with maybe another exhibitor or another couple of exhibitors,” explains Tudor. “Generally, people don’t need a constant drag on the bandwidth there, it’s up and down. And so depending on if that could work for them, we try to fit them into a more affordable product that they’re sharing.”

Whatever the needs & budget, Hospitality Network will work with your team and do our best to ensure you receive the internet access needed for a convention center, booth, or attendee.

3. Complicated Check-In Processes

Across sprawling conferences, attendees may find it hard to take in everything they’d like to see; even small interruptions can cause massive issues for attendees with busy schedules.

Unfortunately, accessing essential internet services can cause avoidable headaches. Complicated log-in portals, multiple devices, and confusing passwords may all present substantial barriers to internet access for attendees. These growing frustrations can detract from the convention center experience and provide an unnecessary hurdle to gaining the most out of a conference.

The Hospitality Network Solution

Hospitality Network conference WiFi solutions gives convention centers the option to offer pre-event registration for attendees.

“If you register your device ahead of time, when you get into the building, the network knows who you are — you don’t have to register for anything,” Tudor explains. “You can walk around, you can get into areas that you’re supposed to have access to because your device knows who you are and is registered on the network.”

Whether logging in from home or a hotel room, this early registration can maximize productive time spent on the event floor, and alleviate problems for attendees before they become detractors from the event experience.

Gain Industry-Leading Conference WiFi Solutions With Hospitality Network

As convention centers look to bolster conference WiFi solutions for exhibitors and attendees alike, they’re bound to run into common issues of implementation for this technology. With the help of an experienced provider of convention center internet such as Hospitality Network, convention centers can futureproof themselves for new technology both now and in the future.

Looking to minimize overlapping signal traffic, high installation costs, complicated check-in, and more within your venue? Request a consultation today to talk to our expert team.

Conference WiFi Pain Points Infographic (Free Download)

The post Glenn Tudor Interview: How Conference WiFi Solutions Help Alleviate Pain Points for Convention Centers appeared first on Hospitality Network.

How did trade shows start in Las Vegas, and what does the future hold? Read on to learn about the full history of Las Vegas Trade Shows, and what powerful technology is charting the industry’s future.

• The History of Trade Shows in Las Vegas
• Innovative Technology Powering Las Vegas Trade Shows in 2023
  • Hybrid Conference Compatibility
  • Intuitive, Responsive Voice Services
  • Access to Dynamic Television Services
  • Powerful Internet Across Millions of Square Feet

The History of Trade Shows in Las Vegas

Today, trade shows are an absolute staple of Las Vegas tourism; the city hosts thousands of conventions every year, across industries and professions. Although it is hard to believe with the current prevalence within the city, trade shows were not always frequent in Las Vegas.

Trade shows were initially introduced to Las Vegas  as a means to counter slower periods within the city due to the cyclical nature of tourism. Elected officials gathered monies to build a convention center via a new room tax levied on hotel and motel properties, thus gaining funding from tourists rather than residents. In turn, the Las Vegas Convention Center officially opened on April 29th, 1959.

Since then, trade shows have become a staple of Las Vegas tourism. The Las Vegas Convention Center alone hosts 22,000 conventions and meetings annually, with nearly 5.2 million total delegates. Las Vegas is home to several industry-leading annual events — including the NAB Show, Magic Las Vegas, and the National Hardware Show.

Innovative Technology Powering Las Vegas Trade Shows in 2023

The future of trade shows in Las Vegas shines even brighter than its rich past. With cutting-edge technology, supported by powerful convention center internet solutions from Hospitality Network, the Las Vegas Convention Center continues to innovate within the trade show industry. Here are a few of the innovative solutions powering Las Vegas trade shows in 2023.

Hybrid Conference Compatibility

Trade shows are all about gathering leaders from across industries into one place to spur innovation and connections. Unfortunately, due to geographic barriers, no trade show can fully bring together all of an industry’s movers and shakers.

Hybrid conferences expand the reach of trade shows to a newfound global level. These events simultaneously integrate both in-person and remote attendees into one combined conference using Internet of Things technology — including connected cameras & audio equipment, a hybrid event platform, and responsive internet access.

Intuitive, Responsive Voice Services

With so much to experience, communication between team members attending trade shows is often essential. Unfortunately, many out-dated convention centers have subpar cell reception, making it difficult to locate and connect with other attendees.

The LVCC features one of the nation’s largest Neutral-Host Cellular Distributed Antenna Systems (DAS) throughout the property. This technology leads to state-of-the-art wireless voice and data cellular service — increasing capacity and reception while eliminating dropped calls and improving attendee experiences.

Powerful Internet Across Millions of Square Feet

A vast chunk of technology in modern convention centers is powered by responsive internet. From dazzling booth displays to aforementioned hybrid conferences, so much of what makes trade shows so exciting in Las Vegas is supported by internet access.

In collaboration with parent company Cox Business, Hospitality Network provides a full array of internet and WiFi services to the Las Vegas Convention Center, customizable to any event’s needs. For general event internet needs, the LVCC offers shared and dedicated high-speed access — up to 10Gbps — alongside adaptable special circuits. Additionally, to ensure maximum connectivity, every network is installed using industry-leading switches, hubs, and cabling.

In turn, attendees of Las Vegas Trade Shows can access responsive internet across the entirety of the Las Vegas Convention Center’s 4.6 million-square-foot-facility — from 2.5 million square feet of exhibit space to any of the center’s three 15,000 square-foot dining areas.

Access to Dynamic Cable Television Services

Even amidst bustling trade shows, event attendees have occasional downtime. Video services complement trade shows with dynamic access to cable across convention center premises. The LVCC offers a full HD line-up of channels, including local broadcast, news, sports, weather, and specialized, event-specific programming.

Hospitality Network Supports Las Vegas Trade Show With Reliable Internet Solutions

Since their rise in prevalence in the early 60s, trade shows have become an absolute staple in Las Vegas. In turn, the Las Vegas Convention Center has consistently pushed the boundaries of what’s possible at trade shows — remaining at the cutting-edge of trade show technology.

Hospitality Network is a key partner of the LVCC, alongside other cutting-edge hospitality properties across the country. request a consultation.

Las Vegas Convention Center Trade Show WiFi Partnership Infographic (Free Download)

The post Las Vegas Trade Shows: The Cutting-Edge of Technology appeared first on Hospitality Network.

Hybrid conference events are the future of conference centers. According to Statista, 57.7% of companies surveyed expected to increase their budget for online events in 2021. Additionally, in 2022, Markletic found that 71% of organizations with 5000 or more employees had hybrid events in their portfolio. With a massive wave of acceptance across industries, the importance of incorporating hybrid technology into conference centers is clear.

How, then, can conference centers leverage hybrid events within their programming? This comprehensive guide has everything you need to know, including a definition of hybrid conferences, benefits, and best practices.

• What are Hybrid Conferences?
• Benefits of Hybrid Events for Conference Centers
  • Broader Worldwide Reach
  • Expanded Engagement
  • Greater Event Anticipation
  • Easier Attendee Follow-Up
• How do Hybrid Events Work? Best Practice for Hosting
  • Dedicated Hybrid Conference Platforms
  • High-Quality Webcasting Integration
  • Reliable, High-Bandwidth Internet Access

What are Hybrid Conferences?

A hybrid conference refers to any conference that includes both in-person and remote attendees through the incorporation of IoT technology. They are a merger of in-person events and virtual-only events, combining the best features of both to achieve a holistic, mixed experience — hence the “hybrid” descriptor.

To achieve a hybrid conference, organizers need to harness a potent mix of IoT technology. These may include a dedicated hybrid event platform, appropriate cameras & audio equipment for speakers, and reliable convention center internet connectivity to ensure stable access for virtual attendees.

Benefits of Hybrid Events for Conference Centers

In an increasingly connected world, hybrid events offer accessible, intuitive ways for conference centers to extend their reach and increase their business. Here are a few of the specific benefits of hybrid events for conference centers.

Hybrid Events With & Without Hospitality Network

Broader Worldwide Reach

Conference organizers go through painstaking measures to deliver the best event possible for attendees. From industry-leading speakers to highly beneficial networking events, attendees leave conferences with increased knowledge and valuable new connections. Unfortunately, due to the physical proximity of conference centers, the reach of in-person events is inherently limited.

Through hybrid events, the reach of conference centers becomes limitless. Networking, speakers, presentations — all become accessible worldwide with hybrid events. With expanded reach, a conference overcomes geographic limitations and expands brand power, potentially leading to more diverse in-person conference attendance down the line.

Expanded Engagement

Alongside broader world reach comes expanded event engagement at large. Modern IoT technology allows organizers to give real-time event updates on dazzling event screens. For hybrid conferences, these screens can even further connect in-person and online attendees.

Organizers can send out real-time surveys about industry topics to all hybrid event attendees for a comprehensive, diverse data-set. Screens can also show highlights from both online and in-person sides of the conference, and allow for communication & calls between attendees hundreds of miles away.

Greater Event Anticipation

With hybrid events, organizers can greatly increase engagement & anticipation during pre-event roll-outs. Online sign-ups for hybrid conferences are sharable and low risk for attendees, spurring greater attendance numbers to further promote high sign-ups conference marketing. Additionally, with an inherently online component, attendees may feel more inclined to interact with virtual posts and promotions at large.

Easier Attendee Follow-Up

Conference attendee follow-up is key to improving future events; surveys can give organizers valuable feedback on speakers, event organization, and overall event experience. Due to the frequent need for travel during in-person conferences, however, it can be difficult to track down guests for feedback post-conference.

Hybrid conferences offer extensive new ways to reach attendees post conference — for those that attended both in-person and virtually. Organizers can reach virtual attendees as soon as a conference finishes by giving immediate survey CTAs through hybrid conference platforms. Meanwhile, organizers can entice in-person attendees by offering free access to filmed and online conference content as soon as they fill out a survey.

How do Hybrid Events Work? Best Practices for Hosting

Hybrid events work by combining engaging in-person events with IoT technology specifically designed for hybrid events. When hosting a hybrid event, it’s essential to skillfully leverage this technology in order to satisfy all conference attendees. Some of the most important pieces of technology for hybrid events include hybrid conference platforms, webcasting equipment, and reliable internet access.

Dedicated Hybrid Conference Platforms

To successfully launch a hybrid event, organizers need to ensure intuitive event access to all attendees, regardless of how they’re attending. The best way to do this is through a dedicated hybrid conference platform.

Hybrid conference platforms offer a holistic means to integrate all attendees into one unified event population. These platforms include intuitive chat sections for interaction during presentations, online event registration, personalized agendas, engagement features such as polls & word clouds, and more. To streamline your hybrid event, leveraging a platform is key.

High-Quality Webcasting Integration

Most hybrid platforms will offer a means to stream, or “webcast” conference presentations and speakers. In order to provide a high-quality stream, however, conference centers need appropriate, high-quality video & audio equipment.

These may include cameras that can stream in 4K (4,000 x 2,000 resolution), lavalier microphones directly pinned to speaker clothing, or even iPhone cameras depending on an event’s needs & budget. For a more complete guide to webcasting, check out our blog on the topic.

Reliable, High-Bandwidth Internet Access

Whatever equipment or platform you choose to support your hybrid conference, the most essential technology to tie it all together is a high-bandwidth, reliable conference network solution.

Hybrid events need strong internet access twofold; firstly to ensure all in-person attendees can consistently access internet-enabled activities, and secondly to ensure there are no gaps or interruptions for virtual attendees. Either way, hiring a trusted convention center WiFi provider to install a network at your venue is essential.

Support Hybrid Conference Events & IoT Technology With Hospitality Network

Hybrid conference events offer substantial benefits for organizers, attendees, and conference centers alike. To successfully host a hybrid event, conference centers need the appropriate technology — altogether backed by reliable internet connectivity.

Hospitality Network offers powerful internet network installation for businesses across the hospitality industry, including conference centers. Our team works hands-on with your team to pinpoint the best plan for installation at your venue. Request a consultation today and start taking the steps to support hybrid events.

How Hybrid Conferences Benefit Convention Centers Infographic (Free Download)

The post The Benefits of Hosting Hybrid Conference Events for Convention Centers appeared first on Hospitality Network.

• High Capacity WiFi 101: What is High Capacity WiFi?
• How are High Capacity WiFi Routers Different From Normal WiFi Routers?
• Why High Capacity WiFi Access Points are Essential for Hospitality Businesses
  • High Capacity WiFi for Hotels
  • High Capacity WiFi for Sports Stadiums
  • High Capacity WiFi for Convention Centers
  • High Capacity WiFi for Event Venues

High Capacity WiFi 101: What is High Capacity WiFi?

High capacity WiFi, also known as “high-density WiFi,” refers to a WiFi network built to supply accessible, reliable internet to a large number of devices in a given space. These networks can support anywhere from hundreds to thousands of wireless clients at once — all while maintaining a responsive, consistent network.

The installation of high capacity WiFi consists of careful planning, thoughtful placement of access points, and leveraging the appropriate hardware. This starts with determining how many users will be using your network, and what they will be using the network for.

For example, 600 users streaming live video will require a very different output compared to 300 users who are only browsing the Internet. WiFi throughput required is measured in bits per second, whether kilobits (kbps), megabits (mbps), or even gigabits (gbps). Additional considerations should be taken for what devices will be used; smartphones, tablets, and laptops all have different needs.

How are High Capacity WiFi Routers Different From Normal WiFi Routers?

Much like how high capacity WiFi networks are built to supply WiFi to a large number of devices, high capacity WiFi routers are routers specifically built to support higher capacity WiFi networks. Oftentimes, however, one router alone is not enough to carry an entire high capacity WiFi network.

Instead, high capacity WiFi networks leverage several routers and access points across a venue — carefully planning network access to sustain reliable internet. Different routers with alternate needs may be used for guests, employees, and potential exhibitors. Access points, meanwhile, are wireless network devices that extend coverage of existing networks‚ servicing as connected between and to routers. Both routers and access points require intentional placement to maximize efficiency, noting potential dead-spots in walls and higher volume areas of a venue.

Why High Capacity WiFi Access Points are Essential for Hospitality Businesses

High capacity internet access is absolutely essential for hospitality businesses. From stadiums to hotels, nearly every business requires a high capacity network to satisfy guests and sustain internet access. Here are a few specific examples, plus the unique internet concerns of each.

High Capacity WiFi for Hotels

Depending on the size of your hotel, internet networks may be servicing anywhere from dozens to thousands of guests, and that’s before hosting potential events with guests that may or may not be staying on property. In turn, high capacity WiFi is an essential consideration for hotels.

Specific concerns hotels need to address when installing high capacity WiFi include property size, wall thickness & composition, higher-density areas (including lobbies and offices), and also seasonal concerns about higher volume months of the year. Whatever the size and needs of your venue, leveraging a trusted vendor of managed WiFi is essential to ensuring your network works.

High Capacity WiFi for Sports Stadiums

Amidst the sweeping highs and lows of a game, fans still want to stay connected during a game. During time-outs and game breaks, hundreds to thousands of fans often check their devices at the same time; in a study from 2022, researchers found the majority of stadium visitors stay connected during their experience. In these moments, high capacity WiFi is key to supporting internet access for all fans.

For sports stadiums, high capacity WiFi installation has to consider stadium size & security needs, alongside what other stadium features leverage internet access (including POS systems and interactive stadium jumbotrons).

High Capacity WiFi for Convention Centers

Convention centers host professionals conducting important business and industry-leading speakers. With high-stakes conversations, thousands of devices, and a bevy of presentations, convention centers need to leverage powerful, consistently reliable high capacity networks.

For installation within convention centers, high capacity networks must consider typical amounts of attendees, typical numbers of vendors, and capabilities featured within the convention center (including potential for conference webcasting and other convention center industry trends).

High Capacity WiFi for Event Venues

From rocking live concerts to raucous stand-up performance, special event venues cater towards diverse event needs. In turn, these venues need a powerful network capable of withstanding high capacity crowds with differing demographics, wants, and needs.

Hospitality Network installs capable high capacity networks for special event venues, capable of providing internet to all events without re-installation. For network installation, special events venues generally need to consider overall venue size and technological needs of typical events hosted there (including projection needs, alongside potential interactive events).

Leverage High Capacity Hospitality WiFi Solutions With Hospitality Network

Whatever the hospitality business, high capacity WiFi installation is essential to internet access for venue guests. With the need to balance access point installation with network power, high capacity WiFi installation should be trusted to the experts.

Hospitality Network has diverse network installation experience from across the hospitality industry, including stadiums, hotels, convention centers, and events venues. Request a consultation today and discover how we can support high capacity WiFI custom-tailored to your venue.

The post High Capacity WiFi 101: A Guide for the Hospitality Industry appeared first on Hospitality Network.

Read on to discover the importance of security within convention centers, alongside a few IoT-enabled solutions to ensure protection of attendees and employees alike.

The Importance of Convention Center Security

With high-density areas, sprawling floorplans, and thousands of professionals gathered at any given time, convention centers are at an incredible high-risk of criminal attacks. Convention center security is essential to protect the physical well-being and data privacy of both attendees and employees.

Convention Center In-Person Security

Public spaces have become increasingly more dangerous. In the United States, mass shootings public spaces have skyrocketed from 417 in 2019 to 647 in 2022 — a devastatingly high rise. In response to rising violence, public spaces need to up their security and ensure they catch assailants before they enter a space.

Convention centers are no exception. Packed and hard to navigate, security conflicts in convention centers can be difficult to resolve; not only can attendees struggle to make it to safety, but assailants can blend in amidst massive crowds. In order to both prevent and remedy conflict, convention centers need to install means of violence prevention using IoT technology.

IoT-connected security devices include online-connected surveillance cameras, facial recognition software, integrated sensors to detect gunshots or fire/smoke, and physical checkpoints using mobile check-in technology. All of these in-person security solutions require a responsive WiFi platform to function — such as the industry-leading networks installed by our team.

Convention Center Cybersecurity

The need for cybersecurity is on the rise. Over the last decade, cybercrime costs have skyrocketed from $3 trillion in 2015 to a projected $10.5 trillion in 2025. Consequences of cybercrime can cause catastrophic financial losses — without mentioning the massive breaches in privacy spurred from cyberattacks.

These concerns are further amplified at convention centers. Conferences gather important business professionals from across the country to meet & connect — all connected via convention center WiFi. A breach in convention center cybersecurity can simultaneously compromise the private information of hundreds of business professionals and their respective companies.

Hospitality Network offers WiFi networks for exhibitors and show management teams installed based on your specific needs, scaling our solutions to increase security per your budget and risk factors. Our team also offers dedicated internet connections — harder to hack or breach then typical networks.

Convention Center Security Technology Essentials

With both physical security and cybersecurity being of the utmost importance for convention centers, venues need to install the necessary means to protect their attendees from both kinds of threats. Integrated IoT technology offers a connected means to keep convention centers secure — here are a few technology-driven essentials to protect guests online & in-person.

Online-Connected Surveillance Cameras

Surveillance cameras are key to detecting the location of event attendees and potential bad actors in real-time, from any device. Using online software, surveillance cameras can stream video to laptops, mobile phones, tablets, and any other IoT-integrated devices. Accordingly, security can immediately access footage from areas suspected of dangerous activity.

Checkpoints with Mobile Check-In

Every event at a convention center features hundreds (if not thousands) of attendees moving in and out of a venue. Keeping track of attendees can be incredibly difficult without IoT integration — making security risks far harder to track.

Checkpoints featuring mobile check-in can help keep track of who enters a convention center, when. By leveraging multiple Internet-connected check-in devices scanning mobile tickets, convention centers can track who is in every part of their venue in real-time. If conflict breaks out, security can then pinpoint who is in each area — alerting necessary personnel & attendees and more efficiently tracking the source of duress.

Securing WiFi Networks with Passwords & Verified Captive Portals

Due to the nature of conferences, convention centers are often located in highly populated areas, regardless of event attendance. In turn, convention centers tend to be surrounded by non-attendees — who, if unsecured, will most definitely attempt to access high-speed convention center WiFi. Even worse, non-attendees may attempt to hack into your network to steal user-data.

Securing convention center networks with passwords & captive portals prevents these non-attendees from accessing your WiFi. Passwords offer the simplest way to protect a network; simply make the network password protected and only email attendees the access code. Convention centers can also change the password from day-to-day to keep networks more secure.

Captive portals offer an even greater layer of security for network access. These landing pages present a terms & conditions page before prompting users to sign-in using an email address — further tracking who is using a network and which emails logged on when in case of a data breach or bad actor.

Restricted Access to Dangerous Websites

Many breaches of cybersecurity occur due to malware installed from dangerous third-party websites. Conference attendees may accidentally visit dangerous websites through:

• Scam emails mimicking trusted sources or security alerts.
• Shortened links masquerading as links to more reliable websites.
• PDF or video downloads from third party sources.
• Fraudulent pop-up ads making it unclear where to click without opening.

To prevent data-breaches through these websites, convention centers can restrict access to dangerous sites by blocking them via their network access. Using DNS (Domain Name System) filtering, convention centers can block virus-infected websites, phishing sites, and certain viruses altogether. Convention centers can use a broader DNS service and let a separate, specialized team to constantly update their list and block new harmful sites.

Hospitality Network Supports Smart Convention Center Technology

Smart convention centers leverage all of the above essentials (and more) to keep their attendees safe from security threats. As threats evolve, so too does the need for IoT-enabled convention center security. In order for these solutions to work as intended, however, convention centers need responsive, reliable internet connectivity.

Hospitality Network supports WiFi networks across diverse convention centers — paving the way for solutions including convention center IoT security solutions. Looking to improve security in your venue? Request a consultation with our expert team today.

The post Convention Center Security Using IoT Technology appeared first on Hospitality Network.

Convention centers & special events have evolved with improving technology. Amongst several exciting technology trends, — How, then, can convention centers support this new technology?

Hospitality Network can help. Read on for a definition of conference webcasting, how it differs from web conferencing, and what technological infrastructure your convention center needs to support this new increasingly important capability.

What is Conference Webcasting?

Webcasting generally refers to any live or on-demand video that is streamed online. Webcasts can refer to both in-person presentations, simultaneously performed with a live audience and streamed for real-time or delayed consumption, and live-streaming particularly for the online medium, such as video game streamers.

Conference webcasting, then, refers to an in-person presentation streamed live or on-demand over the internet. This may include keynote speakers at a conference, roundtables featuring industry-leaders, or live Q&A sessions featuring camera angles of audience and speakers alike.

Conference Webcasting vs. Web Conferencing

A web conference is an online event specifically catered towards the online space — including options to chime in virtually, share screens, present slides, and generally take an active role in the conference despite not being in-person at a conference center. Oftentimes, web conferencing does not take place in any one physical location — instead, it features dozens of users all meeting in one digital location.

As opposed to conference webcasting — which provides non-interactive, linear access to in-person conference events and acts as a livestream for non-attendees — web conferences offer a more interactive online conferencing experience, specifically designed to replicate the feel & participation of a traditional, in-person conference for online attendees.

Web conferences are ideal for bringing together professionals from diverse, far-reaching localities; for organizers already running in-person events, however, conference webcasting will likely have more utility.

When Should Conferences Utilize Webcasting?

Webcasting is ideal for conferences with exciting panelists & speakers that event-planners want to share to a greater audience.

Conferences often pay top dollar to bring engaging, industry-leading voices to speak to event attendees. Webcasting provides a means to showcase these voices across the internet — whether through social media platforms such as LinkedIn and Facebook or dedicated streaming platforms such as YouTube or Twitch.

Webcasting can also help companies assert themselves as industry leaders. By offering streamed conference presentations on-demand after the fact, the reach of a conference can extend far beyond its initial dates — attracting more attendees for the next event.

How Can Convention Centers Enable Conference Webcast Solutions?

To enable conference webcast solutions, convention centers need to implement relevant streaming and network infrastructure. High-quality streams require crisp audio & visual equipment to capture footage, alongside reliable WiFi networks for speedy streaming.

Cameras

High-quality cameras ensure online viewers gain a crisp, accurate look at conference speakers and panelists. We recommend cameras that can stream in 4K (4,000 x 2,000 pixel resolution) for the crispest, most impressive resolution for event live-streamers. If those cameras are out of budget, however, even an iPhone camera can reliably film and stream events.

Conference centers should also consider how they want to film events. Is a single camera enough? What would a multi-camera set-up entail? The answers to these questions will vary based on your conference’s unique needs and should be considered early in the planning process.

Audio Equipment

Because conferences tend to take place in large rooms with echoing acoustics, using the native microphone of a camera will result in spacey, hard-to-follow audio for webcasting. In turn, recording audio using specific microphones on conference speakers is absolutely essential to webcasting.

Audio can be recorded via microphones lapelled to a speaker’s clothing. Alternatively, conferences can record audio natively through the microphones speakers use to present in the first place.

Properly syncing audio and video is also of the utmost importance. Any on-stream delay between audio and video will look unprofessional and detract from the quality of your stream.

Desktops, Laptops, or Tablets

Whatever the means, convention centers need some sort of smart device to act as the control center for webcasting. Streams need one central source to connect to streaming platforms; meanwhile, another device should have a live view of the stream open at all times to monitor viewer perspective.

Wireless Network

Live-streaming video without lag or delays requires an incredible amount of bandwidth; YouTube recommends a 20,000-51,000 Kbps for the highest quality of video streaming. In turn, it is essential for convention centers planning to support web conferencing to have a powerful, high-bandwidth wireless network connection.

Unreliable networks will cause streams to sputter, video quality to fall, and, at worse, cause a stream to fail altogether. These issues can tank the quality of a webcast, and ruin the ability to play the presentation back after the fact.

Hospitality Network Powers Conference Webcasting With Responsive Internet Connectivity

Conference webcasting is an excellent way to broadcast influential speakers and panelists across the internet. By broadcasting powerful presentations, conferences can assert themselves as industry leaders and convert more attendees & members in the future. In order to support conference webcasting, however, convention centers need the correct infrastructure — including reliable internet access.

Hospitality Network offers powerful WiFi network design and implementation for convention centers — supporting smart solutions such as simultaneous conference webcasting. Request a free consultation with our team today.

The post What is Conference Webcasting? How to Stream From Convention Centers appeared first on Hospitality Network.

Convention centers are evolving. As IoT technology continues to become normalized within consumer expectations, event venues need to make sure they remain on top of industry trends to keep customers happy. Consumers expect intuitive IoT upgrades at their event; we’re here to help.

Below, explore 5 convention center technology trends to keep an eye on for the year ahead.

1. Reliable Network Access Points Across Venues

WiFi access points refer to the networking devices that allow devices outside of a network (i.e. phones, tablets, laptops) to wirelessly connect for internet use. For users to gain consistent internet connectivity within a venue, convention centers need to skillfully and purposefully place access points throughout a venue.

Outdated convention centers often fail to offer reliable network access due to poor placement of access points. In older venues, access points are placed distant from each-other, creating dead zones within a venue — spurring attendees to “search for a signal” within a hectic, crowded event space. WiFi access points are also frequently placed in areas that obscure signals, such as behind an event fixture, further weakening the signal of already unreliable access points.

It’s essential for modern convention centers to allow event attendees to access WiFi in any part of a venue — to do so, they need to avoid these common access point pitfalls and commit to expansive wireless access point placements. The Las Vegas Convention Center, for example, has 2,800 WiFi access points, providing facility-wide coverage that keeps guests, booths, and exhibitors connected. The installation of expansive WiFi coverage requires the help of a professional — such as our team at Hospitality Network.

2. Real-Time Updates Within Event Screens

The image of modern convention centers is defined by vibrant screens; bulky, cumbersome physical signage has been replaced by adaptable monitors displaying information catered specifically to event attendees and leveraging skillful graphic design. These screens save waste, cut costs on printed materials, and lower the time it takes to set-up for new events.

Leveraging connections from more reliable access points, convention centers can provide real-time event updates via digital signage. Whether with screen mirroring or more extensive software, event screens can display updates such as room changes for meetings, reminders for important speakers, and even wayfinding updates to guide attendees to important locations. Powered by IoT, event screens offer valuable utility to event organizers.

3. Personalized Live Video Streaming

In sprawling convention centers, it can be difficult for attendees to catch every moment; due to busy schedules, essential meetings may need to be held as an important speaker orates across a venue.

While necessary, these sacrifices can be minimized using IoT technology. Modern events often stream speakers for wider-spread consumption over the internet — WiFi within convention centers can leverage these streams from within a venue. Connected to convention center screens, event organizers can stream speakers throughout an event as they speak — allowing attendees to tune in and out as they need to and stay connected to convention happenings. These live streams can also help engage users who were unable to attend the event in person, helping broaden the audience of the convention beyond physical attendees.

In addition, these streaming capabilities can extend beyond speakers. Via internet connections, attendees can watch the news, documentaries, and even access streaming services — an increasingly important accommodation within the hospitality industry. Whatever the use, reliable video streaming can help blow event attendees away.

4. Complimentary WiFi for Attendees, Built Into Event Pricing

One concern convention centers often have about WiFi installation is network cost. Lightning-fast, high-bandwidth network options cost more than less reliable alternatives, and in turn occasionally force convention centers to pay a premium for services. These expenses put convention centers in a tough spot — do event attendees have to pay for better WiFi? Should venues charge in tiers for WiFi access?

The industry is trending towards a far simpler solution — offering complimentary WiFi for attendees, pre-built into event pricing. As opposed to complicating engagement with different payment plans and flexible tiers, convention centers can offer one comprehensive WiFi option as part of renting out the venue. With this shift in marketing, convention centers can turn their responsive WiFi into a selling point, rather than a detriment.

5. Customized Branded Network Landing Pages

Landing pages are the pages event attendees use to log onto WiFi networks, often requesting information such as name, cell phone number, or other verifying factors to ensure only event attendees can access WiFi. For large venues such as convention centers, landing pages can serve as an essential step to secure your network. Their utility, however, expands beyond privacy.

Branded network landing pages turn traditional landing pages into an opportunity to market, and can be especially useful for convention centers. Depending on the event, venues can advertise keynote speakers, premium experiences, and even upcoming events — all turning landing pages into a valuable place to increase ROI.

Adapt to Convention Center Industry Trends With Hospitality Network

As industry standards for convention centers continue to advance, you need a partner to ensure your venue stays up-to-date. Hospitality Network remains at the cutting edge of convention center technology — building smart venues with high-speed connectivity in mind. Our suite of solutions is trusted amongst industry-leaders, including providing internet to the 4.6 million-square-foot Las Vegas Convention Center.

Don’t let your convention center fall behind. Request a consultation with Hospitality Network today and stay on top of convention center industry trends — both now and later.

The post 5 Convention Center Industry Trends Leveraging IoT Technology appeared first on Hospitality Network.